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The same curl loving formulas you know and trust, expressed through a refined visual identity designed to feel modern, elevated, and undeniably confident. Inspired by rich, indulgent tones that evoke strength, confidence and self-expression, Clever Curl steps into its next chapter with an intentional new look and feel. Grown, grounded and beautifully proud.

Clever Curl.
Confidence, naturally.

Leah Campbell

With more than 40 years’ experience as a Hairdresser, Salon Owner and Wholesaler, Leah brings a broad range of education expertise in supporting professionals across the full industry spectrum.

Leah’s specialist approach to bespoke educational content provides the tools needed to implement the latest innovative practices in your salon. Leah is passionate about the evolution of the hairdressing industry and empowering hairdressers with the skills and knowledge to provide the ultimate client experience. Prepare to be inspired and motivated!