Our Philosophy
At Clever Curl, we are committed to providing exceptional quality products that are accessible to everyday people, while respecting the environment and communities we operate within.
Ethical Standards
Proudly Australian Made and Owned
Clever Curl is a 100% Australian owned company with all products being manufactured in Australia. Valuing Australian Trade is about purchasing and sourcing materials and ingredients from Australian suppliers including bottles, tubes, labels, posters and marketing materials.
To find out if your favourite brands are truly Australian, go to www.australianmade.com.au
No Animal Testing
Clever Curl is completely against the testing of cosmetic products and ingredients on animals. We do not and will never test our products or ingredients on animals, nor will we ever commission others to do so. Clever Curl will continue to campaign until there is a world-wide ban on testing cosmetic products and ingredients on animals.
The team at Clever Curl have a strong passion for ethical and cruelty free manufacturing. To show our commitment Clever Curl has obtained official accreditation from Safe Cosmetics Australia.
To find out more go to www.safecosmeticsaustralia.com.au
Vegan Friendly
Clever Curl is a Vegan Friendly certified company and offers a range of products that comply to Vegan requirements. All Clever Curl products clearly state the Vegan status and all ingredients are listed on the product pages.
For more information on vegan friendly brands, go to www.safecosmeticsaustralia.com.au
100% Recycled Plastic Bottles
We are so thrilled to announce that after much research, testing and trialling, we have transitioned the majority of our plastic, refillable, Clever Curl bottles to 100% recycled land waste plastic.
Milk bottles to be exact!
The Team at Clever Curl wish to thank you, our valued customers who inspire and drive us to continue to be the best we can be, lead the way in eco-conscious manufacturing practices, and do all we can to protect our precious Mother Earth.
Corporate Partnerships
Supporting the Butterfly Foundation
Clever Curl supports Butterfly Foundation by donating 10c from every product sold. We love Butterfly’s vision to ‘live in a world that celebrates health, well-being and diversity’. Butterfly Foundation offers a multitude of services and programs that provide support, treatment, prevention, early intervention, education and training to help those affected by eating disorders and negative body image.
Body dissatisfaction is the top ranked issue of concern for young Australians (Mission Youth Australia Survey 2015), and a risk factor for eating disorders. Over one million Australians are estimated to have an eating disorder, yet less than 25% of people access specialised treatment and eating disorders are the most fatal of all psychiatric disorders. Butterfly Foundation hopes to establish a better future for eating disorder sufferers, the need for which has never been more urgent.
To find out more about how you can help spread ‘The Butterfly Effect’ and support the work of Butterfly Foundation, visit www.butterfly.org.au
Nathalie Darne – Project Manager EBC
Carbon Neutral
Clever Curl is committed to reducing our carbon footprint and having a positive impact on our climate and environment. We are proud to purchase one tree every business day of the year, helping to reduce the amount of carbon in the atmosphere. We also support Carbon Neutral’s Plant-a-Tree program by planting a new native Australian tree for every new salon who stocks our products. That’s over 1200 trees planted every year!
To read more about Carbon Neutral’s amazing work, go to www.carbonneutral.com.au
The Welcome Here Project
The Welcome Here Project is the new Safe Place Project. The Safe Place Project started in 1992 in response to high levels of street-based violence directed at lesbian, gay, bisexual, transgender, intersex and queer (LGBTIQ) people. Local businesses signed up to become a ‘Safe Place’ and proudly displayed a sticker in their shop front to let LGBTIQ community members know they could seek refuge if they were under the threat of violence.
As times have changed street based violence has reduced, but there is still work to be done in this space. The Welcome Here Project was created to support Australian businesses and services to create and promote environments that are visibly welcoming and inclusive of LGBTIQ people.
Clever Curl is a proud member of the Welcome Here Project and a rainbow sticker is displayed on the door of our Head Office to let everyone know that LGBTIQ diversity is welcomed and celebrated within our business.
www.welcomehere.org.au
Here Now Next – Damon’s Story
In December of 2022, Damon came to Ethical Brand Co as a member of Here Now Next. An organisation helping young adults with disabilities attend work experience and find employment. Damon spent a month of work experience with us working on a variety of Graphic Design projects. We quickly saw how talented Damon is and how fast and attentive he is with his work. Damon is now an official Ethical Brand Co Team member working in the Marketing Department creating beautiful illustrations you will see in this video and across our social media platforms.
You can check out Damon’s incredible artwork on Facebook under Damon The Artist.
Acknowledgement of Country
The team at Ethical Brand Co acknowledge the traditional custodians of the beautiful land we have the honour of working, living and playing on – the Yinneburra clan of the Kabi Kabi people.
We acknowledge their loss of life, land & livelihood; the displacement of children, family & community; the fragmentation of identity & history. We are proud supporters of Reconciliation Australia and the work they do to educate the community and strengthen the relationships between Aboriginal & Torres Strait Islander people and non-Indigenous Australians.
Ethical Brand Co has developed and implemented a Cultural Engagement Plan that enables us to take meaningful steps towards living in a just, equitable and reconciled Australia.
