A Curl's Best Friend

Clever Curl was created by a group of Australian curl specialists inspired by the Curly Girl Method. The Clever Curl range is a highly specialised line of hair products carefully formulated to enhance and embrace naturally curly hair to hold the personality and individuality of curls.

The Clever Curl Story

After years of formula creating, talking with curl specialists and prototype testing in curl specialist salons, this exciting yet simple range of 8 curly girl products was born! Clever Curl products provide exceptional quality, clever ingredients and are completely dedicated to the care of all curl types in any environment. All products are formulated with minimal ingredients and are sulfate and silicone free to ensure that nothing gets in the way of beautiful, natural curls.

Clever Curl Education for Hairdressers

Clever Curl’s most expansive Education Program ever is hitting the road to share curl knowledge, passion and inspiration across Australia and New Zealand. Don’t miss your chance to get ahead of the worldwide movement, towards understanding, embracing and celebrating diversity in natural hair textures.

For the Love of Curls

JoanneGoogle Review
Unarguably the best curly hair products I've ever used. There is not a product that I have used that even comes close. The team at Ethical Brand Co. are always so helpful and willingly take the time to explain their product information and to help you select the best combination of products. I don't ever need to use another hair product. How easy is that? So easy if you've been a girl or guy that has tried everything to keep your curls healthy, natural and looking great. Girl's and guy's give it a go. There will be no turning back once you've discovered "Clever Curl"
MapleWebsite Product Review
The Clever Curl Dry Weather Gel is fantastic. I’ve used other gels in the past and find they really dry out my hair, and leave it crunchy. This product keeps the hair moisturised and is not crunchy at all but still maintains hold. Love it!
KatieGoogle Review
Fantastic products - my frizzy hair is now ‘actual curls’.. love the ethos, love the bottle size, love the price even !😂 Truely a break-through for me …. I used to blow wave and spend hours per week on my hair … now I have gorgeous healthy hair and lovely looking curls Thx!
JacquiWebsite Product Review
I have been using the Curl Cream after every hair wash for about 2 years now, I leave it in my wet hair before using a curl gel. My hair is in the best condition, it is soft, hydrated and easy to style, my hairdresser always comments each time she cuts my hair what good condition my hair is in. This is quite an achievement as I have thick, curly hair which is on the hard and frizzy side, this Curl Cream is so easy to use and hydrating and I have never felt happier with my hair (ever), it is soft manageable and shiny. I am going on holiday soon and I am not concerned about bringing facial products, it is my curl cream and gel that must travel with me. Thank you for such a beautiful product.
ScullyGoogle Review
I have been using a product from the USA and it was so expensive, I recently found Clever Curl and bought 3 products in the range including the cleanser to replace the product from the US. I am so thrilled to have discovered this range. The cleanser is lovely and moisturises my light blonde curls without leaving a heavy residue behind. I like to mix the conditioner in water to spritz on hair between washes and I LOVE that this is an Australian brand.
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Leah Campbell

With more than 40 years’ experience as a Hairdresser, Salon Owner and Wholesaler, Leah brings a broad range of education expertise in supporting professionals across the full industry spectrum.

Leah’s specialist approach to bespoke educational content provides the tools needed to implement the latest innovative practices in your salon. Leah is passionate about the evolution of the hairdressing industry and empowering hairdressers with the skills and knowledge to provide the ultimate client experience. Prepare to be inspired and motivated!