Curly Girl Method Terminology:
No Poo Cleanse
The Curly Girl Method advocates for a gentle cleaning action of the hair and scalp. This can be done with a sulfate free botanical cleanser known as a ‘no poo’ product.
The unusual formulation of a Curly Girl no poo cleanser is designed feature to open the hair cuticle to allow cleaning, yet the entire action is carried out without a foaming action. ‘No poo’ means no lather (no bubbles or suds) and these products are neither a shampoo nor a conditioner. The Clever Curl Cleanser is formulated to be a ‘no poo cleanser’.