Meet The Team | Clever Curl | Australian made & Organic Curly Hair Product

Meet the Clever Curl Team

Julia Charters

Owner

Julia is a passionate advocate for health and environmental sustainability, values that were instilled in her from a young age through her alternative upbringing and mentoring from her Mum.

As a proud mother of two beautiful daughters, Julia balances family life with her dedication to giving back to the community—a principle instilled in her by both her Mum and Dad. She believes in the impact of small actions to create meaningful change and is dedicated to engaging in programs and opportunities that contribute to the well-being of others.

With a strong skill set in finance, administration, and organisation, Julia plays a key role in the overall direction and growth of Ethical Brand Co. Over the past 18 years, she has watched the business thrive and take on new significance in our community as it provides jobs and support to many Sunshine Coast families.

One of Julia’s greatest joys is working alongside her husband Luke, a partnership that has flourished for over 25 years. Together, they share a mutual passion for Ethical Brand Co and continue to build a legacy that reflects their shared values and vision.

Luke Charters

Owner

Luke is passionate about developing products that truly enhance the lives of everyday people, driven by a dedication to pioneering formulas that challenge the norm.

Luke is committed to providing an enjoyable and rewarding workplace for the Ethical Brand Co Team. He believes in the importance of strong organisational culture founded on shared values, and providing real career opportunities that contribute positively to local families and our economy.

Luke loves being an active presence in our community and contributing in practical ways through support and collaboration with Ethical Brand Co’s longstanding partner organisations.

With a strong background in Sales, Marketing and Brand Development, Luke plays a key role in the overall direction and growth of Ethical Brand Co with a focus on strong customer connections.

Luke is proud of the achievements Ethical Brand Co has reached over the past 18 years, along-side his wife and business partner Julia. Together, they are committed to continuing to build a legacy that reflects their shared values and vision and makes a real difference in our community and beyond.